A sales funnel looks like a series of steps that the leads go through to become paying customers. The steps are generally outlined by a series of pages including a landing page, product and checkout page, and a thank you page.
The first step might be a marketing campaign on social media where potential customers will be able to see your ad and click through to your website. This takes them to the landing page.
The next step is introducing a pop-up with a call to action that will grab your viewer's attention and tell them what it is that you’re offering. It will also let them know exactly what you want them to do.
For example, a pop-up for a sale. If they opt-in with their email they will get a discount code.
The next step after collecting the email is to send them to the product page where they can checkout using the discount code they just received. During this step, it is a good idea to offer an upsell, down-sell, or order bump to try to increase the revenue on the sale.
Then, the last step of the sales funnel process after they have completed the process is a thank you page where you can thank your customer for their purchase and have some form of follow-up. This could be a chance to subscribe to your emails or to follow you and like you on social media.
